Google+ is getting some traction – we’ve seen heavy adoption brought along by casual invites and experimentation. As a sharp observer noted, most of us are already using a myriad of Google service from E-mails to RSS stream readers to Google Docs – the decision to jump on the Google+ bandwagon is not quite a decision but a natural absorption through usage of Google’s services. Oh well.
So what’s missing in Google+ ? There are 3 features FB still has that Google+ does not. These are:
- Pages
- Games
- Groups
Pages
I do not see Google+ working feverishly to build their “Pages” killer feature, they already have Blogger and already have one of the biggest index of public pages around which is directly searchable. They’ve got this area quite well covered. They just need to lasso these features and work a bit on the integration part a bit. [Addendum] They also have Sites
Games
In most social games, what makes it lucrative is the micro-payment system. Google already has a micro payment system called “One Pass“. That should be enough for game developers to latch on to the micro-payment eco-system. Platform? I think Google will try to capitalize on their Chrome platform’s Web Store. This may be another browser war brewing if they push the apps exclusively on the Chrome’s platform. Either way, game developers are more “free” to capitalise on a more open framework. I expect developers to be able to write games outside of the Web Store and still be beneficial to Google by using their micro-payment system.
Groups
If you ask me what will I miss the most from FB, I will say Groups or Closed Groups. This was essentially their original version of exclusive circles but only er.. exclusive. This is where I think I can hear a group of people slaving over the keyboard to produce a feature called “Bubbles“. That’s what I’m calling it for now anyway. Essentially, it’s an exclusive members only circle with no intersecting parts hence a “Bubble“.
[Addendum] Oh heck – they have Groups already but I still maintain Bubbles are more fun and a natural extension to Circles.
Google’s bag of tricks are endless! This is probably why they are re-strategising with “More wood behind fewer arrows“. To focus on few(er) better cohesive product base.









